Business Model
Billboards
Billboards date to the age of the Egyptians, where signs were carved into stone slabs. The American billboard industry dates to around the mass production of the automobile in the 1920s. Signs were erected along America’s roads with the intent of advertising goods and services of interest to motorists. The real birth of the billboard industry as the object of investment was with the passage of the Highway Beautification Act in 1965, which made the billboard industry federally regulated to certain spacings and zonings.
Billboards are very adaptable to markets large and small. Wherever there is a road with traffic on it there is typically an advertiser that wants to reach those viewers. Signs also offer extremely high rates of return and extremely low cost of entry.
Rent Land
Marketing
Re-Investment
Business Model
Billboards
Billboards date to the age of the Egyptians, where signs were carved into stone slabs. The American billboard industry dates to around the mass production of the automobile in the 1920s. Signs were erected along America’s roads with the intent of advertising goods and services of interest to motorists. The real birth of the billboard industry as the object of investment was with the passage of the Highway Beautification Act in 1965, which made the billboard industry federally regulated to certain spacings and zonings.
Billboards are very adaptable to markets large and small. Wherever there is a road with traffic on it there is typically an advertiser that wants to reach those viewers. Signs also offer extremely high rates of return and extremely low cost of entry.
Rent Land
Marketing
Re-Investment
Signs
Pros
Little capital required to start
Extremely high yields
Only have to rent the advertising space one time per year, so low management rquirements
Perfect side-business as you can run even a larger portfolio in your spare time
High levels of liquidity
Cons
Huge rent elasticity in some markets
Little financing available
Concerns over blockage
Weather events can be catastrophic in some markets
Transit / Mobile Signs & Other Out-Of-Home Venues
Pros
Huge market
Super high yields
Opportunities are all around you
Small investment to start
Little competition in new concept creation
Simple business model
Ability to scale even the smallest idea into a huge business
Cons
Very difficult to obtain financing
Hard to pre-sell advertising space on new ideas
High competition if your idea works, so you have to move fast
Buying Perpetual Easements
Pros
High yields
Very simple business model
Little competition
Easy to find suitable candidates
Cons
Risk of sign removal
Risk of blockage
Weather event risk in some markets
Market Research
Articles & Reports
WHY BILLBOARDS SURVIVED THE INTERNET ATTACK
The internet has destroyed newspapers, magazines, radio and television advertising. They have reduced once-strong networks into struggling enterprises with depressed stock prices. Yet billboards stand alone as the only one of the old-fashioned advertising methods that...
THE MANY WAYS TO MAKE BIG MONEY WITH VERY LITTLE CASH IN BILLBOARDS
One of the most attractive parts of billboard investing is the ability to get in the door with very little capital. So what are the ways you can get into the billboard business for less than $5,000 cash? And how much money can you make with those signs? Flipping...
WHERE THE OPPORTUNITY IS RIGHT NOW IN BILLBOARD INVESTING
Billboard investing is an outstanding way to build a side-income and to gain financial independence. You can get in with little money and grow your portfolio with little risk. But you have to go where the opportunity is to prosper. So where is the opportunity right...
updates
Forums & Deals
Learning about and committing to investing in billboards is only half the battle. The real challenge is finding the right deal to invest in. These resources will help you find the right deal to give a diligence focus and potentially buy. Remember that finding the right billboard is all about volume, so the more potential deals you look at the better your odds of finding the right one. Don’t just look at a few options, look at as many as you can find. Success in billboard investment revolves around making as many offers as possible.
Education
Books & Courses
Before you risk any capital, your first step is to learn everything you can about how to profitably invest in this niche. To accomplish that, there are both free resources as well as books and courses to aid in your quest for mastery of this real estate sector. We recommend that you take advantage of every opportunity to learn as much as possible before you invest your time and money. The most important trait of a successful investor is being able to quickly separate deals into a “might be an opportunity” stack versus a “not an opportunity”, as well as know the steps to conducting superior due diligence. In niche investing, knowledge is power – so get as much of it as you can.
Providers
Brokers & Lenders
No buyer can succeed without assistance from those who can source deals, as well as finance them.
Brokers are an important part of finding properties to buy. This is their specialty, and they typically have listings that are both “public” as well as “private” (those that they are not allowed to reveal to the public due to restrictions from the seller). Successful buyers contact all of the brokers in their niche to see what listings they may have, as well as to get set up in their email database for announcements of new listings. For a complete list of these brokers click the Learn More button below.
OUR MISSION
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