Real Estate Investment News & Blog

Top 5 Tips for Wholesaling Houses

Wholesaling is a simple concept, yet many investors don’t succeed because they fail to educate themselves enough to pull one off.

Wholesaling is simply tying up a deal, then reselling it to another investor for a fee or profit. But, as they say, “The devil is in the details.”

Here’s 5 super-practical tips for pulling off a wholesale deal…

Build Your Back-End List First

Too many wholesalers find a deal, then try to “shop” it on Craigslist or show up with flyers at a local REIA meeting. You’re bound to fail if you don’t FIRST build your back-end list of potential buyers, find out what they’re looking for, then go out and find deals they need.

Do you think a clothing wholesaler shows up at department stores to move merchandise? Of course not! They survey what retailers want and go find the products at a wholesale price cheaper than their customers are willing to pay. Follow their lead.

Know How to Estimate Repairs

wholesale house

Most wholesalers are completely inept at estimating rehab repairs, so their numbers are off. There’s nothing worse for your reputation than telling another investor a wholesale house deal you have needs $20k of repairs, when in fact it needs $40k.

Learn what things cost – labor and materials – and make a detailed list that you can show your back-end buyers.

Be conservative with your estimates.

It’s better to be wrong on the high side than the low side. If possible, get a contractor bid or two to back up your assertions.

Proof, Proof, Proof.

Don’t just tell your back-end buyers the house is worth $X fixed up. Since most wholesalers are either fibbing or just plain wrong about their resale values, most of your would-be buyers are VERY skeptical.

Show them PROOF. Zillow is not proof and neither is a real estate broker’s guesstimate. Provide multiple comparable sales with pictures, addresses, and detailed information.

Put Your Bottom Line Up Front

Many wholesales mark up their profit margin too high when peddling their wholesale deal because they are either greedy, dumb, or assume that their back-end buyers will negotiate.

Wholesale offerings is one of the FEW instances where it makes sense to offer your bottom line up front. You have a limited deadline to move your wholesale deal, so don’t ask too much because you assume people will negotiate your price.

Most people will pass on it because they are afraid to negotiate or they assume that you are not negotiable (and greedy).  The key to wholesale deal success is SPEED, so offer your bottom line wholesale price up front, and say it’s not negotiable.

Make It Easy for People to Say “YES!”

happy investors

Like me, you probably get dozens of so-called “wholesale” deals in your email box Most are just summary numbers with nothing to back it up, which requires you to do all the homework.

In our experience, most of theses deals are not real deals, so we rarely take the time to do the homework and we pass on the deal.

This being the case, make it EASY for someone to make a decision.

Provide a flyer or link to a Dropbox folder or website with all the necessary information: comps, detailed repairs list, a copy of your purchase contract, a title search, recommended contractors and hard money lenders, photos, videos, a map to the property, etc.

Don’t leave anything out, good news or bad. The more “bait” (information) you provide, the easier it will be for people to bite on your hook.

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About the Author...

William Bronchick, J.D. is a nationally-known attorney, author, and speaker. He has been practicing law and investing in real estate since 1990 and has been involved in over 2,000 real estate transactions.

Bill has served as President of the Colorado Association of Real Estate Investors since 1996. He is the author of many excellent real estate investing courses.

You can visit Bill Bronchick at his web site:


  1. Ron Halfhill says:

    Well here’s my opinion: You are right on the mark. The first tip is the most important. Over and over I have told myself if I want to succeed in ANY market, build a buyers list in that market first. Know what they want and find those deals. Take at least six months to a year to build up that list and settle only on a few strong and HONEST buyers, because in my experience, buyers are liars. Only a few are honest and forthright and those are who you want. They will be around after the dust clears.

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