Strategies for the Next Investment Cycle |
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| by Lisa Moren-Bromma | |||||||||
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[Originally published in 2003] Welcome to the year of confusion. A whole different marketplace from last year, isn't it? As real estate investors, there are many issues to consider before we really develop our business this year. The overall economyThere is growing fear in the marketplace. I have traveled to five different areas of the country. In each area I have tried to get a feel for the what is happening in that location, so I can write to my subscribers and they can take advantage of current events to increase their bottom line. Your marketplaceIn certain markets, foreclosures are up, and short sales (getting the lender to discount the mortgage on a loan in default) are being tested. A few of my students are trying this as I write. Creative ways of doing businessThose of you who have recently heard me speak know I discovered a company that is making a killing doing lease options with a twist. Though I don't agree with the returns this company makes, conceptually the program, if modified, could be a good one. VacanciesVacancy rates are on the rise, especially in the commercial real estate markets, like apartments and commercial buildings. Where I live apartment vacancy is at 10%. All said, real estate is still a good investment. Why? 1. RefinanceIf you are leveraged at higher interest rates, refinance everything you can NOW! Or pay off the debt. The best returns on your investments are properties that cash flow. 2. Know your own demographyThis is more important then ever. What is happening where you live? I recently attended a conference for Northern Colorado. The speaker, the owner of a large real estate company in my area, was overly optimistic. My lender was also at this meeting. She and I just exchanged looks. Double check published facts; they may not always be in your best interest. 3. Know current property valuesPull data of sold information in the area where you currently invest. Whether you buy/sell or buy/hold, this information is a barometer of your immediate investment strategy. 4. If you are a landlord, raise rentsEven if it is only $5 per month. Don't get into the situation that because things maybe tight in the economy, you elect to forgo a rental increase. If you don't raise rents you could eventually be stuck in a negative situation. Plus if you raise the rent $5 per month, that's $60 per year. It's not worth the tenant's effort to move. 5. Keep looking for opportunityWe all live in areas where if we look hard enough, we'll find a deal. Don't be afraid to be creative with your offer. Remember, the price of a property is the sellers first offer. About the Author:Lisa Moren Bromma has been a real estate investor since 1978. She has been a marketing specialist since 1984 and an investor in the private mortgage industry since 1988. She has taught over 1,000 workshops on real estate, private mortgages, marketing, and other business forums, and is a professional member of the National Speakers Association. |


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