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3 Ways Real Estate Investors Can Use YouTube for Marketing

Real estate investors should always focus on effective marketing. Marketing to find motivated sellers, marketing to find great tenants, marketing to build a wholesale buyers list, marketing for private lenders, and marketing to sell houses.

Your marketing effort needs to focus like a laser, deliver a strong message for the audience, and reach a lot of people.

shooting a video for youtube

Here’s how you can deliver “millions of words” through video…

If a picture is worth a thousand words, then a video should be worth a million words. Here’s how you can deliver “millions of words” through video…

YouTube has only been around since May of 2005 . On their anniversary, they announced these amazing statistics:

  • 72 Hours of video are uploaded every minute
  • 3 Billion hours of video are watched every month
  • Over 1 Trillion views in 2011
  • 500 Years of video are watched everyday on Facebook
  • 700 Videos shared on Twitter every minute

Wow! What an opportunity for real estate investors to market. YouTube marketing potential is massive. Marketing efforts need to be planned and marketing to YouTube is no exception. Here are 3 ways real estate investors can use YouTube.

1.  Create a YouTube Channel

It is fast and easy to create a personal channel. You can customize your channel with your own selections of colors, promotional text, and the videos you choose to upload. These channels need to focus like a laser, so you may want multiple channels for multiple purposes. For example, you may want a channel for reaching out to wholesale buyers, one for building credibility with private lenders, and yet another separate channel for renting your houses.

2.  Deliver Your Message

Now that you have a marketing plan for YouTube channels, what content can you provide?  Nearly all cameras now have built in video capabilities, and there are a lot of ways to easily edit the video and get it uploaded to your new YouTube channel.

Show your property:  Take a short video of the home you are renting or selling to a wholesale buyer or a retail buyer.  Be sure to show the outside of the property, the inside, the neighborhood, and the local amenities and features to give the viewer a full look at the property and a snapshot of the local area.

You can begin by shooting the video on a nice day. Turn the lights on and let the home show itself. No two homes are the same, so make sure you include all the areas that are relevant to home buyers. Shoot video towards the corner of the room. Be sure to show natural light coming in as well as the nice features of the home.

If you wish to speak behind the background, make sure you keep it short, direct, and to the point. Don’t forget to put your name and contact number at the end of the clip. Give viewers the option to visit your site for additional information.

If you want to establish credibility, consider using videos that show your before and after renovations on the houses you buy.  This will help show potential partners and private lenders that have the experience necessary to invest.

If you are reaching out to motivated sellers, use a short video describing your services and include some testimonials from people you have bought houses from.  That will allow future sellers to see your whole program in action and how you can help them.

3.  Promote your message

Now that you have established a YouTube presence with channels and great video content, you can promote your videos with some easy steps.

Title, Description, Text Content: When uploading your video use a good video description and add as much content as possible into the description field provided. Also add relevant tags. Tags became popular with web 2.0 and allow browsers and search engines to find your content. Use tags that are appropriate to your video content. Use tags that feature the address, features of the home, describe the video, etc.

Annotations: Annotations in YouTube can be added to your video that allow you to speak directly to the viewer while watching the video.  Your text annotations can describe what the video is showing, promote your websites and provide your contact information so the viewer can call you about the house they are watching.

Links: If you are selling or renting property and using Craigslist to market your property, be sure to insert your YouTube video link directly into your Craigslist postings. Use a promotional line like this one, “To see YouTube video of this home, follow this link: <insert your YouTube link>. You can generate a lot of traffic to your videos directly from Craigslist.

Never stop marketing! It is a key element to every real estate investor’s overall plan. YouTube is a huge opportunity for marketing. It is easy to incorporate with no costs and an effective way for you to connect with buyers, sellers, and tenants.

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About the Author...

Jim Ingersoll is a real estate entrepreneur who has bought and sold hundreds of homes. He is the author of Investing Now and Cash Flow Now (both available at Amazon.com), and enjoys speaking and coaching others on how to obtain their financial freedom.

You can visit Jim at http://www.bigmoneyinvestor.com/ and http://www.investingnownetwork.com/

You can find Jim on Facebook and Twitter.

Comments

  1. Duane Smith says:

    Fantastic insights! I look forward to shopping my next listing through YouTube.

    • Jim Ingersoll says:

      It works great Duane! Are you going to be uploading video of a house you are selling or renting?

      Jim

  2. Barbara Euell says:

    Wonderful tips. I am a new investor and look forward to following your suggestions when I am ready for this phase. Thanks.

    • Jim Ingersoll says:

      It works great Barbara and is worth the effort. I have met people at my houses who watched the video a lot of times prior to meeting them… they sometimes watch it over and over and over again.

      Jim

  3. Adam Wooten says:

    Great info. Have often considered this method. Thanks for the tutorial on steps that are needed to a better presentation.

  4. kriskrohan says:

    There is one thing that everyone needs in life. This thing is money. There are plenty of people in life that have love, friendship and companionship but lack money. It does take money to invest in real estate. When you buy a property, one of the first things that you will have to do is qualify a tenant. You might purchase a turnkey property that has a tenant attached. This tenant might not last and you will have to find another. Learning what is an income to rent ratio for investment property will help you learn how to financially qualify a tenant. The entire purpose of owning your property is to earn enough to cover your own expenses. What is left could be your profit for your hard work as an investor.

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